Uncover companies to know that new products are particularly important in the digital economy era with the 2018 Online New Product Consumption Trend Report. Tmall (Chinese Flagship Ecommerce Platform) share the data -- new products have accounted for 31% of the overall sales and become the core strategy of Tmall in 2019.
For brand merchants, existing product lines focus on the stock market, while new products focus on the incremental market. New products can help brands enter into new categories and quickly become leading one. They can also help old brands attract new users, obtain high premiums and increase sales.