China E-sports Industry Research Report 2019 Summary
Market: The future growth of China's e-sports market mainly comes from the e-sports eco-market. It is expected that in 2020 China's e-sports ecology will occupy 27.8% of China's e-sports market share, reaching 37.5 billion.
Business: The e-sports commercialization model will develop routinely and will move towards the deep strategicization. League of Legends Professional League (LPL) and Nike China (Nike) has opened up long-term and in-depth cooperation and pointed out the future direction of the value of the entire e-sports industry after commercialization.
Capital: The commercial value of the e-sports club is gradually highlighted, and new capital of different backgrounds is injected into the e-sports club. Massive addition of new clubs has made the industry more competitive, which has also prompted the e-sports club industry to move toward professionalism and specialization in leaps and bounds.
Games: The MOBA games are still popular in the market, with new categories of PUBG (PlayerUnknown's BattleGrounds) appearing on the market.
Events: The home of the electric competition can effectively drive the overall industry growth. It is expected that the esports user scale in China will reach 430 million in 2020, and a need for lots of viewing is still not met.