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Digital Analysis for China E-commerce Branding in2018 Table of Contents


01  Concept Definition: Definition and Main Characteristics of the E-commerce Branding
02  Consumption-side change: the arrival of the era of rational consumption and“removing brand Premium”
03  Supply-side upgrade: Industry upgrade and e-commerce brand entry
04  Vendor's case analysis: New power for brand retailr and new track
05  Development foreground: Problems and Dilemmas of E-commerce Branding

Digital Analysis for China E-commerce Branding in 2018

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