Research Report on Chinese Animation Industry
The total output value of the animation industry has exceeded 150 billion yuan, and the online content market is nearly 15 billion yuan.
The animation industry has enormous output capacity, and its maximum output comes from the derivative development.
Pan-two-dimensional user size is nearly 350 million, the online animation users have reached 219 million. The market demand of China's animation industry is very huge now, but the current supply of animation market is far from enough, and now the prospects for entering this field have broad prospects.
The enthusiasm of investment on the capital market for the animation industry has cooled down, but a calm and prudent investment strategy is conducive to the survival of the fittest in the animation industry and the establishment of a mature and stable market system.
Advertising, user payment and IP authorization are the three major sources of profits for animation enterprises, but the threshold of animation audience is low and wide, content broadcast can bring a lot of advertising and user payment income, cartoon audience threshold is high and niche,IP authorization brings a higher proportion of income.
As the source of the industrial chain, IP creation affects the liquidity of other links in the entire industrial chain directly ,while the most profitable is the IP derivative development link. Therefore, the future layout of players in the industry will focus on covering the entire industrial chain.